Portland, known as the "City of Roses," is the result of both chance and planning. Having obtained its name by the flip of a coin, the city is today the model of a metropolitan area that has been effectively integrated with its environment through controlled growth and development. Set in the natural beauty of northwest Oregon and lacking such big-city problems as traffic congestion, pollution, and litter, Portland is laced with parks, gardens, and fountains. A deep-water port, international airport, and a diverse economy make Portland a thriving commercial center, but the primary commitment is to preserving the city's individuality, its healthful environment, and its friendly atmosphere.

An unusual feature of Portland entertainment is the large number of movie theaters that serve beer, often with second-run or revival films.

Examples of these "brew and view" theaters include the Academy Theater, Bagdad Theater, Clinton Street Theater, Edgefield, Kennedy School, Laurelhurst Theater, Mission Theater, and St. John's Theater.

Portland's metro area population growth has outpaced the national average during the last decade, with current estimates showing an 80% chance of population growth in excess of 60% over the next 50 years. This population growth improved Portland's economic forecast.